Harlequin Teamwear is excited to announce a new partnership with British Touring Car outfit, Power Maxed Racing. As part of the collaboration, Harlequin Teamwear will serve as the official supplier of PMR team apparel and supporters merchandise, with an exciting new look for the team to be debuted at Donington Park on Tuesday 16th April for the 2024 British Touring Car Championship Media Day.
For the new season Harlequin Teamwear will have its most substantial track presence to date at BTCC events, with over 850 square feet of retail space, as the brand enters its seventh year working with teams in the championship. This 50% further expansion in size reflects the company’s commitment to BTCC fans, with the new PMR collection offering an increased range of clothing and accessories. Fans will have opportunity to show their support for Power Maxed Racing in style with teamwear ranging from aged 4 years to 5XL adults, in a range which is influenced by the brand listening to supporters feedback. Furthermore, away from track Harlequin Teamwear have an enhanced website to improve BTCC fans experience shopping online.
It was a strong performance for Power Maxed Racing in 2023, with the team demonstrating their competitive edge on the track consistently throughout the season. Drivers Aron Taylor-Smith and Mikey Doble have been retained by PMR for the 2024 season, and with the team’s proven record, the forthcoming season looks very promising. Off track this partnership looks to enhance the team’s engagement with their loyal supporters, something which PMR are always looking to do.
Liam Barnett, Harlequin Teamwear Director – “We have long admired the Power Maxed Racing brand, and have enjoyed working closely with Adam Weaver during the close season to create an exciting new image for PMR that supporters will be proud to wear. We look forward to sharing the new 2024 merchandise range with everyone next month, and wish the team the very best for the season ahead!”
Adam Weaver, Power Maxed Racing Team Principle – “The decision to work with Harlequin was an easy one, we have likewise admired them and their growth within BTCC over recent years and on meeting the team it was easy to see why, they share the same work ethic and commitment to success as our team whilst consistently pushing the boundaries on what’s possible in their industry.”
To keep up to date with the team visit: https://powermaxedracing.com/